Charting the Digital Transformation of the Broadcast Industry

A global research study conducted exclusively for NAB and sponsored by Arc XP reveals three key stages of broadcaster digital maturity

Digiday microtrends: The publisher's guide to acquisition and retention coverEvery broadcaster is on a journey of digital transformation. But their pace and progress on that journey can vary widely depending on their internal resources and challenges as well as external market forces.    

This NAB survey of over 500 broadcasting professionals identifies the priorities, roadblocks, opportunities and success metrics that are unique to broadcasters at three distinct stages of digital maturity.

Download your copy of the report to learn:

  • What’s driving broadcasters to invest in digital
  • Average digital investment by broadcaster type and digital maturity level
  • How different types of broadcasters grade themselves on their digital maturity
  • Keys to successfully navigating each stage of the broadcaster digital maturity journey