The publisher's guide to acquisition and retention

Tactics for the digital subscription world

Digiday microtrends: The publisher's guide to acquisition and retention coverOverview

The changing behaviors and news cycles of 2020 and early 2021 created a subscriber tipping point for many publishers, driving demand for digital subscription options to unprecedented heights. Publishers now need to focus on keeping the subscribers they landed during the pandemic. 

In this report, experts unpack the tactics for navigating customer acquisition and retention challenges within the subscription space, highlighting the essential steps every publisher should take to maximize their efforts and stand out in a crowded subscription space. 

Featuring perspectives and tactics from Arc XP and The Washington Post, download this guide to learn about:

  • The change in paywall approaches and how to reduce friction-points
  • Defining content that converts versus content that retains
  • Optimizing personalized content to improve retention efforts
  • What publishers can glean from subscriptions in other industries