Arc XP partnered with Digiday to survey 116 publishers and 114 Gen Z and young millennial consumers to understand the tactics publishers are using to attract these generations and how they match up with the preferences of younger audiences.

What we found were disconnects in key areas like content formats and content distribution channels that represent potential missed opportunities for publishers to reach younger audiences.

Download this State of the Industry report to learn more, including:

• Top channels and content formats for engaging younger audiences
• How publishers are learning about reflecting Gen Z and young millennial values
• The metrics publishers are using to measure their success with younger audiences