The Total Economic ImpactTM of Arc XP’s Digital Experience Platform

Forrester reveals total customer benefits of $8.48 million over three years for media companies using Arc XP’s digital experience platform.

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Arc XP commissioned Forrester Consulting to conduct a Total Economic Impact study to examine Arc XP’s cost of ownership and return on investment for media organizations. The study’s objective is to provide readers with a framework to evaluate the financial impact and business benefits of utilizing Arc XP.

Benefits for a composite organization based on interviewed customers include:

  • 114% return on investment and net present value of $4.51 million
  • 50% improvement in editorial team productivity
  • 67% improvement in developer productivity
  • $1.6 million incremental digital subscription annual revenue
  • $1.2 million incremental digital advertising annual revenue


A Forrester Consulting Total Economic Impact study commissioned by Arc XP February 2022.