The media company's guide to

evolving SEO

Tactics for optimizing Core Web Vitals and user experience in 2022

Digiday microtrends: The publisher's guide to acquisition and retention coverOverview

With Google’s Core Web Vitals rolling out for desktop this upcoming February, media companies of all kinds are racing to prepare for the change, as only 4% were ready for the mobile updates that launched this summer. 

And while many developers making the changes to media companies’ websites know the ins-and-outs of these updates, this is often less understood by the business side of the house. 

This guide serves to help non-technical teams better understand Core Web Vitals and their site’s performance scores by breaking down each metric and highlighting the essential steps media companies are taking to improve their scores to ultimately deliver a better user experience. 

Download this guide to learn about:

  • The importance of aligning technical and UX teams
  • How to identify which site features are absolutely needed and which ones may be harming site scores
  • The key metrics that make up Core Web Vitals and how to optimize each
  • Testing strategies to keep Core Web Vitals in check